Learn how to resist those pesky fridge magnets HERE
If you are reading this you will be acutely aware how being overweight saps self confidence. In fact it is even worse, because having low self esteem means you are more likely to overeat and become obese, so you're trapped in a vicious circle. The only winners are the owners of the multi-billion dollar weight loss industry, set to gross (ouch!) $361 billions in the USA alone by 2017, according to the Wall Street Journal.
These $ billions of profit are only possible because everybody fails, fails and fails again to lose weight and keep it off. They spend
- $ millions on useless supplements
- $ millions on gym memberships and exercise systems
- $ millions on diet plans
- $ millions on "diet foods"
The real answer lies in the mind, in Building a New Relationship with food and exercise.